Purchasing power parity (PPP) makes it possible to compare economic productivity and living standards between countries.
PPP Fair Pricing
Adopting a PPP fair pricing strategy not only fosters economic inclusivity and boosts your brand’s reach in diverse markets, but it also optimizes revenue by increasing sales volume, ensuring long-term business sustainability while making a positive social impact. By aligning prices with local purchasing power, businesses can gain a competitive edge, nurture customer loyalty, and decrease gray market activities, ultimately resulting in a higher market share and broader social development.
Benefits of PPP Fair Pricing
Brand Equity & Reutation
Sustainable Business Model
Reduction of Gray Markets
Higher Market Share Potential
Grow with PPP Fair Pricing
Adopting a PPP Fair Pricing strategy can transform your business growth, enhance your global market presence, and cultivate a more equitable economy. There are three key ways to integrate this innovative approach into your pricing strategy:
Research on Your Own
Understand Purchasing Power Parity and the economic factors influencing prices worldwide and why PPP Fair Pricing might be beneficial.
Use PPP Fair Pricing or our API
Use PPP Fair Pricing by researching official statistics or leverage our API on purchasing power insights and to set optimal prices automatically.
Spread the Word
Advocate for PPP fair pricing within your industry, share your success stories, and inspire a shift towards equitable pricing practices.
"It has always been difficult to set fair prices internationally, and it was especially challenging for us because we wanted to be as fair as possible - so adapting to PPP was the simplest and most elegant solution to our problem."
Dr. Andreas Maier
"Our #bethechange mission is to make as much of a difference as possible. We thought it would make a difference if we disclosed our pricing strategy and gave everyone access to fair prices and offered an API for everyone."